The process of creating a website


Thanks to the developed effective strategy, we create useful websites that are easy to find on the web.

Before a functional website is created, we need to adjust the available tools to your needs, business assumptions and communication strategies.

We will help you skilfully choose what constitutes a successful project: a website that informs you, an online store that helps you trade. The process of creating a website guarantees efficient activities and a unique planned product that will bring you benefits.



Tell us about yourself and your clients, we will construct your website creation process for you


First contact


During our initial consultations, we will set your current and future goals and define the scope of work, schedule and budget. We can guide you through a sample process and discuss our existing projects, and if necessary, we can schedule a follow-up interview to detail the above-standard scope of your project. At the end of the conversation, we will discuss the next steps and summarize the arrangements in the e-mail.


Scope of work


Immediately after our conversation, we will prepare an outline of the scope of work, schedule and budget proposal. We will pass it on via email and a Google doc so that we can review the concept together, improve it and approve changes to it.


Review the agreement

After approval of the scope of work, we will prepare a comprehensive framework contract for the provision of services for us, we will send it to you for completion and signing.

The process of creating a website


Each project has a purpose.


Communication and project initiation


After reviewing and signing the contract, we will invite you to follow the process of creating the website. In accordance with the previously discussed tasks and schedule, you will see a list of key configuration activities for your project. Your tasks will mainly boil down to conveying text and graphic resources, which will then create the content of the page and guide the viewer through the cognitive process. We maintain good communication thanks to dedicated tools and an assigned person who is directly responsible for your project.


Project start, action strategy

After setting up our communication channels and successfully introducing you to project progress tracking, we will schedule a strategic conversation to discuss topics and re-examine every detail of your project before moving on to the page structure and information architecture planning phase. The issues we will be discussing include:

  1. Understanding the current brand identity and resources available (persona, content, language of communication, vision, color palette, graphics, photos, videos, etc.)
  2. Discussing information on the main goals of the site, user flow and endpoints (CTA – email, phone, form, etc.)
  3. Getting to know and arranging your inspirations, preferences and what you like.
  4. Analysis of your concerns and problems related to the website.
  5. Aesthetic brainstorming. Searching for your communication alphabet.

Site architecture, URLs

At this stage, we will help you plan a new sitemap and map your client’s path through all the subpages.

Our team will help you identify the main types of people visiting your website and how to guide them through our content in an intuitive way, directing all visitors directly to the right information. It is important that we consciously and authentically tell the story of your brand. If this is a project that is to replace the current one – we will look at your current website address and SEO structure on the website so that we can plan ahead of activities that will maintain the current address structure and improve the current search results. If you have analytical data or any website data, we will be happy to analyze these metrics and use the available information to optimize your content architecture.


The process of creating a website

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Translation results

To make a meaningful design, we need to really understand the content we’re working with and make a story out of it. At this point, we kick-start our creative content planning. We think of your website as a room to which we invite our guest. We want to interest him in interior design, but also encourage him to discover its functions. Thanks to the knowledge in the field of design and content construction, we build information so as not to overdo it and leave people curious. Thanks to this approach, we can move directly to the design phase with a strong sense of purpose and mutual understanding. Our offer also includes the creation of fully professional and planned films and photos. Using them in a dedicated manner ensures the consistency of the message and control of its effect.

Copywriting and messaging

Our goal is to help you create an authentic story that will guide users through your site and make your business shine. If you are requesting help with the creation of content and key messages, we will cooperate fully with you in this regard as well. We can re-write or co-author new content based on your needs. Texts, slogans, calls to action, selection of quotes, indication of sources of knowledge and help in writing articles that position your website. Together, we can plan the logic of communication with the client in various repetitive situations, develop simple answers to difficult questions and help you gain trust.

Website design


Beautiful design that really works.


Mockup and UX design


After completing the strategy process and before compiling, we usually go to the presentation of the design mockup to review and approve it with our client. After approval of the mockups, our main priority in the design phase is to create a meaningful and strategic overall creative direction as the usable and aesthetic basis of your new website. This general direction will usually be the first draft of your home page and will allow us to define our aesthetics of actions, which will clarify the further process of creating and approving the effects.

The process of creating a website is also a deep UX and UI analysis. UX is, in a nutshell, a general user impression of how easy it is to navigate the site and use its features. It’s a bit like at a gas station – you know where what is and how to get it.

We maintain good communication thanks to dedicated tools and an assigned person who is directly responsible for your project.


Creation of pages, corrections, approval


After determining the general creative direction, we proceed to the process of creating the agreed scope of the website and all its components, each time ending with the verification of your expectations. We design a website in an online tool that you have access to all the time. We constantly check its correctness on various mobile devices. Together, on the way of 2-3 rounds of corrections, we reach the stage that ends the creative process of design and evaluates the content architecture and its distribution on your new website.

Building a website


We will put everything together into a coherent project.


Overview of additional functions


After the projects are ready for further development, we will arrange an interview with the developers. All this to properly integrate your custom solutions and applications. You will be able to watch each step via a link to preview our work live. We can now expand the standard website with various sales and information functions.


Custom development


In the initial phase of the project, we identified some elements of “non-standard solutions” for your website. If such items are on the list, now is the time to deal with them. This includes API integrations, social network integrations, custom forms, e-commerce, login and user accounts, subscriptions, educational platforms, migration of large content, etc. topics that we will develop especially for you if deemed necessary.


On-page SEO

e will make sure that important content optimization attributes for search engines are built into your project:

  • Standard on-page SEO (meta tags, etc.)
  • XML sitemaps
  • OpenGraph
  • Robots.txt
  • Customizable and redirect (urls) (301 redirects)
  • Dynamic metadata (synchronized via CMS inputs)

Content migration


If on some pages (stores, blogs, etc.) there is a lot of content to be transferred, sometimes it doesn’t make sense to manually migrate by entering it one by one via CMS. Then we will want to send this data via CSV file, unfortunately in most cases this content is not available in CSV format. To solve this problem, we will write custom scripts that will securely transfer the site content data to the freshly created CMS in WordPress or we will handle manual data entry on a case by case basis.


Training in the use of the website


Oto krótka seria samouczków, które pomogą w szybkim zapoznaniu się z WordPress CMS (edytor). Jest niesamowicie przyjazny dla użytkownika i w dodatku uruchamiamy go w języku polskim.

Here is a short series of tutorials to help you get to know WordPress CMS (editor) quickly. It is extremely user-friendly and we also run it in Polish.

1. Customer’s guide to the WordPress DIVI editor:

2. Examples of realizations made with the tools we use:


Handover and commissioning


Before we launch your website, we will perform an internal audit and check everything ourselves three times. Then, as soon as you give us the green light, we will transfer the finished WordPress site to your account and create two backups. Depending on the scope of work, we will help with the implementation and commissioning or help in migrating the website to another platform of your choice.

In the meantime, we will settle the remaining 50% of the agreed amount and provide a one-year written guarantee for the service’s efficiency with the possibility of extending it and extending it with hosting and service administration packages. we settle and summarize the entire previously planned process of creating a website.

Simple answers to difficult questions.