Process of creating video and photos



Before something unique is created, we need to come up with a concept that suits you. We will help you choose messages as well as the form and style of the image that will interest your customers.

The more things we predict in advance, the more we control the process of creating the film and photos.



Tell us about yourself and your clients. We will create an alphabet of film and photos for you. Your unique image on the Internet.


First contact


During our initial consultations, we will set your current and future goals and define the scope of work, schedule, deadlines and budget. We can guide you through an exemplary process of creating a film and photos and discuss our previous projects. If necessary, we can schedule a follow-up interview to detail the above-standard scope of your project. At the end of the conversation, we will discuss the next steps and summarize the arrangements in the e-mail.


Scope of work


Immediately after our conversation, we will develop an outline of the scope of work, concept, schedule and budget proposal. These will be communicated via email and a Google doc so that we can review, revise and approve the concept together.


Review the agreement

After approval of the scope of work, we will prepare a comprehensive framework contract for the provision of services for us, we will send it to you for completion and signing.



Let’s plan the work: what we do, how we do, who we do, what we do, where we do, when we do. We will determine what you need and with what means we can achieve your goals.


Team and facilities


At this stage, we will decide how large the team will be responsible for the creation of your film or photos. A large team is sometimes necessary to achieve complex goals, a small team in an intimate atmosphere can do wonders.

It is the people and their skills that make the film. We are deeply rooted in the film industry and we know the skills of various specialists. To achieve the intended goal, it is worth choosing from among people with directional experience in making films on a specific subject.

Each project is different and requires different sensitivity and skills. More than once, we were able to select people who efficiently carried out the project from the beginning to the beautiful production at the end of the project.


Idea and concept

Once we know what your expectations, inspirations and the process in which a film image or photography is to help. Once we know the budget and the time frame, we smoothly enter the conceptual stage of the work. It is important to properly understand who our recipient is and from what cultural and social circle he comes from.

Together with you, we are as precise as possible to define the persona of your business. By personifying the personality of your client, we are getting closer to getting to know his needs, habits and interests.

The idea for the form of photos and videos is the result of many factors that define the alphabet of communication and define the end result. The process is different each time, and this is beautiful in our work!



Following the encyclopedia, the scenario is:

  1. “the text that forms the basis of a film, performance or broadcast”
  2. “detailed program of an event or meeting”
  3. “planned or anticipated development of events”

What if the movie doesn’t have a script and the script writes life? Even during the best-planned ceremonies, there are mishaps that cannot be foreseen or protected against. In short, we are prepared and ready for difficult moments.

In the film, the script plays the role of an outline of a concept translated into the language of the picture. In the script, we describe what we will show and how we will show who will play the role and how, what emotions the actress will show, from what perspective we will record the subject of the film. The script contains all the necessary information that allows you to understand the concept of the work in a universal way and reach the essence of the idea. We clearly define the effect we intend to achieve and the ways we adopt it. The scenario is for us and for you, so that we can understand each other better and discuss tastes in a professional atmosphere.



It is a script expanded to include the established visual aspects of the planned film. A storyboard is a key document that determines how many scenes and how many shots your movie will consist of. We define what form of narration with images the film will take and how long it will last.

At this stage, we come to important conclusions that may affect the final shape of the script and the form of film production. Now is the moment to think about what formal solutions we will use to surprise the viewer, set him in a certain mood, and refer to emotions.

A well-written script allows you to watch the film before its shooting, opens many new fields of conversation and gives the next step to predict the final effect of the film we produce.



What is a storyboard? It is a collection of drawings made in the form of a comic book, with notes and notes, which are to serve the performers as instructions and detailed guidelines in planning the film. Often the client needs to see and accept the visual solutions that will be used in the film, so as to leave as little as possible to guesswork.



Film and photos are most often created with the use of professional cameras and cameras. The amounts for buying them make you dizzy and cause unnecessary problems for anyone in having them. The ideal solution is the rental of camera equipment with its service and insurance. Devices that are necessary for work are often permanently connected with people who assist in their operation.

In production, we limit the amount of equipment on the set to the necessary minimum, so as to achieve the desired effect based on the budget allocated for this purpose. The most important thing is to illuminate the plan, we suggest that you do not save on lighting the plan.

It may happen that your goals and results that you want to achieve can and even need to be achieved in a less professional and more consumer-oriented way. In certain cases, such a procedure adds authenticity to films and photos – especially in the era of the excited reality that surrounds us.

Protip: The best camera is the one you have with you.



If there are people in the film or photos and the action plan shows that they are models, actresses or extras, we make every effort to select those who are best suited for the planned work. Casting is an interesting process during which we meet people and their various skills.

In contrast to the technical layer, here we rely on the sense of the person who is responsible for the idea and the tools for its implementation. Within substantive arguments, through selection, together with the client, we select those people who, in the opinion of the decision-making body, will meet the challenges faced by the group making the film.



Every action aimed at a photographic or film image takes place in a space we call a location. Depending on your needs, it can be a photo studio, film hall or the National Stadium. The location can be provided by the client, for whom it will be important to show his seat in the most representative edition. We can also undertake for the client to find a location with a specific theme, characteristics and adaptation possibilities. The location is the key information for the viewer, it is a kind of a stage for the creative activities we undertake.


Scenography, props, make-up, styling

In addition to actors, models and locations, a number of factors influencing the reception of a film or photos help to implement the director’s idea. The props used in the context of the created and controlled space in which the filming takes place are largely contributing to this. The set designer and prop are important people who are responsible on the set for the created world and its consistency in subsequent shots.

People responsible for the appearance of the actors work closely with the set design department to achieve consistency in both layers of the film. Taking care of the actors’ image is an important element of working with people.

Osoby odpowiedzialne za wygląd aktorów, ściśle współpracują z pionem scenograficznym w celu osiągnięcia spójności w obydwu warstwach składających się na film. Opieka nad wizerunkiem aktorów to ważny element pracy z człowiekiem.


Pre-production approval

This is the stage of verifying the entire process of creating a film and photos, which is to take place in a moment. A very important moment when we check that all our plans will take place in the agreed manner. The end result directly depends on whether all the conditions are met.

We came closer to the stage where life says: I check if you have predicted what power is available on the site, how long cables you need, do you know that the actress and actor are vegan, is it true that 85 shots a day are just right once, whether the transport of lighting will fit in the gate of the park and palace complex.

The risk elimination system is still active.



The process of creating a film and photos


Shooting days


The day or days we put all the arrangements together. Specialists do their job.




Data security is our priority.



We will put everything together into a coherent whole.




If we edit in accordance with the script, script and storyboard documents, the work of the editor comes down to arranging the shots according to the previously worked out sequence. Then, together with the director and the client, we make decisions about the nuances that have a colossal impact on the final shape of the film.

In the case of coverage of the event or in other forms carried out live, the role of the editor, depending on the needs and arrangements, may be extended to an additional scope of work related to completing further stages of post-production.


Special effects


When, in the initial conceptual phase, the script assumed the use of special effects to achieve the intended goals, the people responsible for them had been present in the filming process for a long time, taking care of its proper implementation in terms of the work they had to do on the shots shot.

Levitation? Fire ball? Cosmos in a pond? Glowing eyes? There are no limits, except for the budget.




If you want to convey and record a short numerical information for the viewer, show it in the form of an animated caption. If you need to present a man speaking in front of the camera, use an animation to present him by name. Logotype, graph, direction, turn, speed, all that you can express in signs and aesthetically plan the entire work is animation. We also create films that are only animation.


Color correction


Contemporary possibilities in the field of technical properties of film and photographic images offer amazing creative possibilities. Color grading of the footage uses the tonal range and gamut of the captured image. Humanly speaking, the better in terms of technical parameters the camera was used to record the image, the more details can be seen later on it and we will have a greater influence on the colors and their gradation.

At this point, the equipment used on the set is the most important.


Sound engineering


Apart from the image, the sound is the second stimulus that moves our imaginations when we come into contact with the film. You should think about it as much as the painting and leave work on it to specialists. Sound is not only music that is playing in the background. Adjusting the sound levels is crucial in the case of, for example, films in which the statements of the people taking part are important.

Equally important in the final effect are background sounds, which we do not hear literally, because they seem to be obvious and natural in certain situations. The sound of birds, in the shot of the forest, the sound of the waves on the beach, the wind in the model’s hair. Seemingly obvious sounds … we hear them even when we squint our eyes, even when we read it now – they must resonate in the film. Someone has to record them beforehand, and someone else has to add them to the editing program and mark them properly so that they function properly as a whole.




The last stage of making a film is the so-called online, i.e. the moment when files are prepared for display in specific media. Sometimes preparing a movie also comes down to specifying the device on which the movie will be displayed, so as to get the maximum of its possibilities and show it in the best way.



You already have a movie, don’t keep it in a drawer! The process of creating the film and photos must also anticipate its subsequent distribution.




YouTube is the most famous platform for sharing movies on the Internet in our part of the world. Owned by Google Inc. the company provides services at many levels of distribution of video content and music, enabling users to monetize their content based on their share in the advertising content of the website.

YouTube has existed since 2005, it provides 5 billion. films from over 2 billion. registered users. It is viewed by over a billion people from all over the world daily.

The numbers speak for themselves, the possibilities are endless. You don’t know which sunscreen to choose? Ask on YouTube;)



Social media is the most-chosen place to promote advertisements and contact a potential customer. Facebook has around 3 billion active users worldwide that any promotional video could potentially reach. Thanks to easier communication and a developed business layer of the website, an effective advertisement on the Internet may be displayed to a specific group of users.

A previously prepared profile of a potential customer, which takes into account the place of residence, age, sex, preferences and many others, allows you to limit the reach of advertisements to those that are not covered by the sales offer. Take, for example, a health and safety clothing wholesaler, which will not incur the costs of broadcasting advertisements in front of the eyes of students of the Academy of Fine Arts in Łódź.

The company profile, fanpage should be run and managed in accordance with the idea and policy of the company, and the media published on these channels will effectively reach recipients important to the brand.




It is actually designed to display video content. Short, compact and compelling videos feed 500 million active users daily. This scale means that more and more often vertical videos are created that display well in the mobile application. Before its creation, it was a rarity. So Instagram is a very strong tool that the media adapts to even in such key elements.

An important issue when distributing content on Instagram is, as in the case of “Facebook”, user profiling. Thanks to this, the advertisements posted on this portal will be shown to exactly the people we call “our potential client” as entrepreneurs. This allows you to increase the effectiveness of advertising campaigns while reducing expenses on broadcast.


Cinema DCP Pack


The DCP (Digital Cinema Package), i.e. the digital cinema package, is a folder of digital files prepared for screening the film in the cinema. Currently, most cinemas are prepared to cooperate with him, but they can also provide specific guidelines as to the parameters of the files in the DCP package adapted to their technical conditions.

Advertising in the cinema is a great way to promote and increase the prestige of the brand. According to surveys conducted by experts, as many as 90% of people come to cinema advertising, often having time to watch it in full, which is not so easy in the case of the Internet and television, where the number and repetition of advertisements is reduced to a very low concentration of the viewer.


Digital Betacam TV, DVcam and XDcam


Digital Betacam has become the most popular format used on television. Along with the DVcam and the optical XDcam using Blu-ray, they are the backbone of modern TV broadcasting. Thanks to the direction that Sony took, the same sockets and SDI cabling were used for video transmission as were used in analog formats. Technology is constantly used by broadcasters during the production of television programs.

Television advertising has a huge reach. The popularity of TV is huge, and the content or simply channels is very limited in relation to the Internet. As a result, the viewership of commercials on TV is very high, and broadcasting is expensive.